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Product Overview

The basis for the Action Engine Mobile User Experience is made up of four key components:

  • Mobile Application Platform:

    At the heart of the Action Engine Solution is the company’s award-winning Mobile Application Platform. MAP is composed of:

    Client – runs applications that enable consumers to create requests for information and entertainment content

    Server – interface to content feeds and 3 rd party systems for request processing

    SDK – tool kit for building applications to run on the Client

    Administration Console – web-based tool for reporting and OTA updating


  • Transactional Applications/Signature Solutions: Built using the underlying Action Engine Mobile Application Platform, Action Engine has developed a catalog of applications that showcase the power of the Platform. These applications have become known as Action Engine's Signature Solutions and include popular services such as Local Search, Social Networking, Entertainment Programming Guides, Maps/Driving Directions, and more.

  • Unique Action Engine Application Features: Applications built on MAP can utilize of all the usability benefits inherent to the Platform, like LBS and PIM integration. These features give Action Engine powered applications a competitive advantage over stand-alone and browser-based mobile applications. The three key features that differentiate all Action Engine MAP powered applications from the competition are:

    • a) Offline Search Request Creation and Reduced Keystrokes – Consumers walk through step-by-step offline question and answer screens that offer pre-populated menus and drop down lists to create their search request. Consumers no longer have to type lots of keystrokes using the tiny phone keypads.

    • b) Reduced Network Usage – Applications built on the Action Engine Platform use the network efficiently, minimizing the number of times a consumer actually has to connect to the network to retrieve data, and reducing the time spent online reviewing data.

    • c) Interconnected Applications – Applications built on the Action Engine Platform inherently share data with each other, learning a consumer's preferences and favorite searches and presenting them for later use.


  • Mobile Advertising: To increase the monetization capabilities of applications built using MAP, Action Engine has built a Mobile Advertising Engine into the Platform. This Engine allows content providers and mobile operators to insert advertisements throughout an application in the form of headers, footers, banners, paid search placements, and video commercials.

    With these key components Action Engine is able to consistently deliver on the 4Ms of Mobility. Interested to learn more about our products? Read our ODP Market Brief or contact us at: info@actionengine.com